Groom
2010
Packaging, Copywriting, Graphic Design
- Groom is laundry detergent designed for... ahem... hipsters. As a disclaimer, this is probably the most tongue-in-cheek project I've ever done.
Driven behind the concept that the stereotypical hipster doesn't bathe or do much laundry, Groom detergent is designed with single use in mind. The copy reinforces its target demographic as does the shape of the packaging itself. Groom is a detergent 'bar' neatly housed inside of what resembles a cigarette pack. The dryer sheets are, additionally, in the shape of a pack of matches. The copy, well... you can read the copy for yourself.
All packaging, design, and copy was created by yours truly. 
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Palimpsest is a quarterly that was designed for a publication class in 2009 at SCAD. Based upon McSweeney's and the Believer, the publication focuses on lengthy (and mostly humorous) articles with numerous wordsmiths, including poets, musicians, graphic novelists and, yes, actual writers.Editorial Design, Graphic Design, Publishing2010 -
Poster series produced for Vouched Books, a small book collective in Atlanta, and their local reading events.Print Design, Graphic Design2011 -
A reel comprised of various material, noteably SCAD, case-mate, and Paste Magazine and Media Group.Motion Graphics, Animation, Graphic Design2010 -
Label for Asheville Brew Company's Escape Artist AleGraphic Design, Illustration, Packaging2012 -
This is a student catalog that also doubles as a pop-up book for the Savannah College of Art and Design. The concept was for prospective students to receive something from the school in the form of an object they could interact with and did not feel compelled to throw away upon completion. The majority of the text is very specific to the user, giving it a more friendly and personable feel. All images and text were created by me, and the book was bound by hand.Graphic Design, Print Design2010 -
Various illustration work from yours truly.Illustration, Graphic Design2010 -
This poster series is a bit of a satire on the 'unclassified' information that was related to Guantanamo Bay and the nature of captivity and the torture of its captives. The majority of the papers and interviews that were released had 'redacted' information — rendering them almost unreadable.Graphic Design2010 -
Three design firms that are inspirational to the individual: Turnstyle Studio, Kyle Cooper, along with Imaginary Forces and Prologue, and Iconologic.Print Design, Graphic Design, Publishing2010